CAREER ASPIRATIONS OF MASS COMMUNICATION UNDERGRADUATES
- Project Research
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- Abstract : Available
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- Recommended for : Student Researchers
- NGN 3000
Abstract
The study examined career aspirations of mass communication undergraduates in Nigerian universities. It also, investigated the academic factors that motivate career choice of students. The study adopted quantitative survey research method to gather data. It focused on the final year students of mass communication in University of Lagos and Babcock University. The Statistical Package for Social Sciences (SPSS) was used in analyzing the data. The findings indicated that Broadcast journalism, advertising and public relations are found to be the major mass communication professions preferred by the students. Equally, courses taught, lecturers and learning facilities are the major academic factors that motivate career choice in mass communication among the students. The study concluded that the most preferred professions by students of mass communication in Nigeria are broadcast journalism, advertising and public relations. It was recommended that the stakeholders of these professions should prepare to accommodate the teaming potential mass communication graduates that will build their career after graduation.
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